Phuket Lifestyle: Top of the list

PHUKET: Jon Hyams, founder of the Wine List of the Year Awards, says that considered one of his largest aims when starting the competitors was schooling. But this time, it’s not educating consumers in regards to the wine, but rather instructing the sommeliers and waiters tips on how to present their product to you, and serving to them do away with their inherited, outdated and infrequently outdated habits.
“We’re making an attempt to steer away from the more conservative, long and sophisticated wine listing based mostly on regional alternatives to a layout based mostly on types of wine. Some of the most effective lists on the earth are brief and eclectic with the emphasis on listings by type. We’re trying to encourage creativity but also attention to details – correct spelling of appellations, vintages and areas,” says Jon.
So principally, it’s about letting the wine experts do the hard work, so that you simply don’t have to. A good fashionable wine listing is one that helps you select a bottle you might like with out truly understanding a lot about appellations, Grand Cru’s and vintages, “90 per cent of consumers select wine by style. So at the finish of the day it comes all the method down to describing what it tastes like,” adds Jon.
But even when you understand your Chardonnay from your Sauvignon Blanc there are nonetheless places on the market that appreciate a more conventional strategy. Georges Ciret, wine director of the Boathouse Wine & Grill which holder of the 2012 award in the Restaurant Wine List category is a proponent of the the normal method.
“I love wine listing that may be very clear and panoramic. I try to give a clear vision of names, vintages and costs.
“I suppose it’s good to work with international locations and then specify subdivisions by grapes,” he says.
There’s no hiding the very fact, that some wines are quite pricey in Thailand. But a nicely designed wine listing is an integral a part of selling it to shoppers.
Especially in a spot like Phuket, a vacation vacation spot where most wine is consumed not by locals but by vacationers, people who need to loosen up, chill out and not deal with the headache of selecting the best wine for his or her meal.
“Guests generally have to be advised what’s good with the meals on the menu. They are on holiday and taking the choice making away from them and masterfully matching meals and wine combinations for them on set menu is what luxury resort management and supreme guest satisfaction is all about.” says Dawid Koegelenberg, supervisor of The Sarojin resort, winner of the final year’s Best Wine List in Thailand award.
But No questions asked s not solely about high-end resorts and five-star hotels. Among the five categories in this year’s competitors there’s one designed for shorter wine lists. “I need to see many, many more gamers, not simply the large resorts and motels,” says Jon, “If I had a backyard cafe on the road corner and I had 20 wines on my wine record, and I consider these wines to be properly chosen and matched with the food on the menu, I’d enter.” And with the price of entry of simply 1,250 baht, the competition must be fierce.
“There are definitely extra wine bars and bistros on the island, providing more wines and wine by the glass than 10 years in the past, so the tradition is definitely developing,” says Dawid, who’s convinced that there is great future for the contest.”
If you are taking your associate out for dinner to a restaurant or booking a holiday in a resort that has won “Best Wine List Award”, you routinely know you are frequenting a top class institution that has dedicated lots of time and passion to perfect a list that’s 100 per cent guest satisfaction driven.
Don’t miss out , design, consumer friendly, limited editions, value, grape varieties and style – it’s all there, a profitable formula!”
The Wine List of the Year Awards are sponsored by the Phuket Gazette, PGTV and ‘Phuket Today’, Phuket’s only nationwide television show, broadcast daily on True Visions channels 99 and 58..

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